Born from the mountains and inspired by tea, Jingmai Mountain is home to unique, distinctive ancient tea forests. The area preserves the well-maintained appearance of ancient villages, creating an ecosystem where tea and forest coexist harmoniously with the land and people. This region is also renowned for its rich traditional customs and folk culture, passed down through generations. Jingmai Mountain is the world's first tea-themed UNESCO World Cultural Heritage site, and it is the sixth such heritage site in Yunnan.
According to legend, the ancestors of the Dai people, led by Chief Zha Nuo La, discovered this paradise during their long migration. They were guided by a golden sacred deer, which led them to this land of wonder. Inspired by this legend, the 2024 "Jingmai · Tea Bag" is introduced. With one tea bag per brew, it is lightweight and portable, delivering the high-quality raw materials that you can truly taste. The flavor remains vibrant and rich even over time, offering an enduring taste of nature's best.
